David, the "D" in DMH & Partners, wanted me to design a logo for his consultancy. I chose this design, in part, because it's circular nature conveys a sense of being part of a network & the target in the middle suggests precision and focus. It also has a little figure-ground illusion to it. If you look closely, you can make out "dmh" formed within the negative space of the logo.

Tags: logos, graphic design